About Weblta
We Speak “Frozen Logistics” & “Feeding Ratios.”
Most agencies treat pet food like selling t-shirts. We build the digital infrastructure that Raw & Fresh brands need to survive.
Our Story
Why We Pivot to Raw Weblta didn’t start as a generic agency. We started with a realization: The Raw Pet Food industry is being underserved.
We saw brilliant Canadian manufacturers—companies with the best beef, chicken, and sourcing in the world—losing customers online because their websites couldn’t handle the complexity of the product.
- Generic Shopify themes couldn’t calculate feeding ratios.
- Standard shipping apps couldn’t handle “Frozen vs. Dry” delivery zones.
- Confused dog owners were leaving websites to go buy kibble because it was “easier.”
We exist to fix that. We stopped building generic websites to focus 100% on building Growth Systems for Canadian Raw Brands.
Our Philosophy
Clarity is King
If a customer has to do math to feed their dog, you have lost the sale. We design for “Zero Confusion.”
Data Sovereignty (PIPEDA)
Your subscription list is your most valuable asset. We ensure your data structures are compliant with Canadian privacy laws, keeping your customer data safe and on Canadian soil where possible.
Logic Over Looks
Pretty websites are nice. Smart websites that prevent rural customers from ordering frozen goods are better. We prioritize business logic that saves your operations team money.
Clients First
We see every project as a partnership. That means open communication, shared goals, and a process that puts your business needs at the center.
Quality Above All
From code to creative, we maintain uncompromising standards. Speed, security, and pixel-perfect detail are the baseline for every build.
Data-Driven Decisions
We don’t guess—we measure. Every design choice, content strategy, and feature is backed by analytics and real user behavior. Because smart decisions lead to better results.
Why Weblta
Custom Logic, Seamless Integration.
We don’t just “install” apps; we engineer them to work for raw food. Whether it’s connecting your “Perfect Portion” calculator to a subscription checkout or syncing frozen shipping rules with local courier apps, we ensure your tech stack is a unified system, not a collection of conflicting plugins.
Engineered for the Canadian Cold Chain.
Generic apps don’t understand that you can’t ship frozen turkey to a PO Box. We build the “Postal Code Gatekeeping” and “Zone-Based Shipping” logic that prevents melted product and saves your operations team from the headache of manual refunds.
From Farmers Markets to National Scale.
We don’t just “launch” websites; we deploy growth systems. We align your digital buying experience with your warehouse reality, ensuring you can scale your subscription base without increasing your customer support tickets.
Strategy Rooted in "Feeding Logic."
We don’t guess what looks good; we know what sells food. Every feature—from the visual “Build-A-Box” system to the AOV-boosting bundle logic—is designed to bridge the Customer Confusion Gap and secure the $1,200/year subscriber.